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Ministry of Foreign Affairs of Georgia

 




Georgia - Europe Started Here

1st UNWTO Global Conference on Wine Tourism

1st UNWTO Global Conference on Wine Tourism to be held in the Kakheti wine region of Georgia from 7 to 9 September 2016, under the auspices of the World Tourism Organization. Gastronomy and wine have become key components for experiencing the culture and lifestyle of any destination and a growing travel motivation. Tourism activities linked to wine production have become for many countries, initiators and enablers for regional development, representing a growing segment with immense opportunities to diversify demand, attract new investments and increase regional employment. Moreover, it provides another innovative approach to the sustainable preservation of cultural heritage to be developed in destinations where winemaking exists.

During the Conference, experts will present current research and trends, shedding light on the latest developments and presenting successful initiatives and case studies focusing on three main areas, each addressed in a specific session. 

 
 
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